"Much of the hype around social media makes it sound like if you open a Facebook page or Twitter account then you can shut down your advertising, turn off your company email, your customers and employees will then swoon, and marsh mellows will fall from the sky. In reality social media is still very nascent and it is a lot of work. But there is good news: now you can identify your company’s current position on the bell curve and then build a plan for accelerating your company’s social maturity."
